Stop The Clock for Electronic Art

March 25, 2010 at 8:48 am (online media, Public Relations) (, , , , )

Documentation and Conservation  of the Media Arts Heritage (DOCAM )

This video is to support the research into conserving contemporary electronic art. This is a fragile form of art because of the rapid development technological innovations. The various artifacts are threatened to disappear once the technology that made their existence possible become outdated.
What will be left of them to show for the future?

This is an educational project for MA in Public Relations University of Westminster.

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Nestle vs Greenpeace

March 21, 2010 at 6:37 pm (Public Relations) (, , , , , , )

I was interested in what NGOs can do, to humiliate a brand to influence change of behavior. PRWeek featured this article online, which is a very current example. Greenpeace launched an online PR attack against Nestle because it has been accused of getting palm oil from and Indonesian company that allegedly engages in illegal deforestation.
In the viral video “Give The Orang-Utang A Break Nestle – Greenpeace’s anti Kit-Kat ad” Greenpeace uses quite strong, sometimes graphic images, to demonstrate how this issue threatens wildlife. The video is not the end of the story though. Nestle is having difficulty reacting on Facebook and Twitter as the article reported. Many see responses as a PR trick, which causes even more public outrage.
Kerry Gaffney associate director, from Porter Novelli suggested that there should be some changes made to their response tactics.  She suggested  to change the person behind the Twitter responses to someone more in tune with the corporate tone. She also advised to address the main issues on a Youtube video.

What is missing for me out of all of this, is the lack of emphasis on taking responsibility for the actual problem, or if Nestle is doing something about it than publicize that. As I surfed around on Google, the tops result where from Greenpeace side. They must be doing something Nestle isn’t at this point. It seems to me that the only way out for Nestle is admit their responsibility to get another supplier who is checked. After this is done publicize that they are changing.

Seemingly not trying to make changes just makes matters worse for them. Its bad enough in the current media climate to be connected with damaging the environment, even if this happens by mistake. Not taking fast action  (especially media wise) can do long-term damage to the product and the brand.

Nestlé faces Facebook crisis over Greenpeace rainforest allegations PR Week Online

Give The Orang-Utang A Break Nestle – Greenpeace’s anti Kit-Kat ad

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