social media webcast: the many sides of PR online

February 17, 2010 at 10:06 pm (Education, online media, Public Relations) (, , , , , , , )

This video introduces social media in PR. It discusses some of the practical theoretical, positive and negative aspects of it. Social media for example makes it easier to find your target audience. On the other hand it also makes the control of information much more difficult. Is social media the future of PR?



  1. Aneta said,

    In reply to the comment on social media you left on my site I can say that:
    I actually think that social media could deepen the gap between developed and developing (or rather as you say, undeveloped) countries. The reason for this: technology and social media speed up things (such as i.e. information flow) and people are then expected to work and react faster as well. This leads to many changes in a short period of time (which i sometimes find overwhelming myself), where in ‘undeveloped’ countries changes happen over longer period of time and thought perhaps they are less shocking for such pulics, they are already ‘olden days’ for people from western part of the world. I’m not sure yet how it affects PR is such places, but if public relations will shift completely online, there will be a barrier for it in reaching a big part of the world. I don’t think however, this switch to online only Pr will happen. At least I hope it wont. I would like to believe that we will keep real life human relations not only in our personal lives but also at work.

  2. reflectivepr said,

    I really enjoyed watching you webcast…good job.

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